Amazon good, amazon bad?

I have the impression that Amazon is on a public relation spree. I just finished reading “Working backwards”. A book about how Amazon operates. Deliberate leadership is two words.

The four

You cannot but admire Amazon, but also be very concerned. I always refer to “The four”. Amazon could become bigger than Google or Apple. Combining AI, logistics, PR, access to capital and ruthless efficiency. Basically owning the whole value chain for a lot of commodity products. Wait for the time when your AI-driven digital assistant is going to do most of your shopping. When brands and brand loyalty will disappear. That AI could be Alexa.

The big nine

You should also read “The big nine”. Amazon as a platform that manages most of your life (including health). That book is about the development of AI by Google-Microsoft-Amazon-Facebook-IBM-Apple (G-MAFIA) and Baidu, Alibaba and Tencent (BAT). American multinationals and the Chinse government. Out of control capitalism combined with a totalitarian government.

Amazon as the ring that binds us all

What happens when, ultimately, one company owns all AI, cloud, voice, data and distribution? Throw in space and robotics. Imagine Amazon as the Tyrell (Bladerunner) or Cyberdyne Systems Corporation (Terminator) and Jeff Bezos as the modern-day Lex…