Amazon good, amazon bad?

I have the impression that Amazon is on a public relation spree. I just finished reading “Working backwards”. A book about how Amazon operates. Deliberate leadership is two words.

The four

You cannot but admire Amazon, but also be very concerned. I always refer to “The four”. Amazon could become bigger than Google or Apple. Combining AI, logistics, PR, access to capital and ruthless efficiency…

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Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com