Amazon good, amazon bad?

I have the impression that Amazon is on a public relation spree. I just finished reading “Working backwards”. A book about how Amazon operates. Deliberate leadership is two words.

The four

You cannot but admire Amazon, but also be very concerned. I always refer to “The four”. Amazon could become bigger than Google or Apple. Combining AI, logistics, PR, access to capital and ruthless efficiency…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See