Being shallow sucks

Ron Immink
8 min readOct 18, 2022

You can have no smaller or greater mastery than mastery of oneself. — LEONARDO DA VINCI

Robert Greene

I am a massive fan of Robert Greene. I think his “33 strategies of war” is a masterpiece. I read “Mastery” a few years ago and decided to pick it up again after Dave Hogan, the CEO of Smartflow, mentioned it to me (I am on the board of Smartflow).

The lost art of mastery

In the current world of fragmentation and diminished attention span, mastery appears to be a lost art. So is “Deep work”. As is focus, long-termism, and sticking to something for a long time. The opposite to instant gratification. From being an apprentice to creative-active to ultimately mastery. The opposite to the hack or shortcut.


Pattern recognition, developed intuition, knowing without knowing, effortless power, the power of the mind, deep understanding, ongoing renewal, discipline, creativity, absorption, flow and quantum access. Twenty thousand hours (and counting), heightened intellectual powers and seeing more.

Develop your intellectual muscle

Think of the mind as a muscle that naturally tightens over time unless consciously worked upon. You are in control. Your thoughts determine your mental landscape. You have your mind, and you have your attitude. Manage your levels of desire, patience, persistence, and confidence. Feeling motivated and energised, we can overcome almost anything.

Stat with you

The first move toward mastery is always inward — learning who you are and reconnecting with that innate force. Finding your authentic self, your vocation, your uniqueness, your destiny, your life force. What weakens this force, what makes you not feel it or even doubt its existence, is the degree to which you have succumbed to another force in life — social pressures to conform. Once you find your purpose, you need to adjust your path or journey, and eventually, you will hit upon a particular field, niche, or opportunity that suits you perfectly.

Rely on yourself

Mastery is important. We are entering a world in which we can rely less and less upon the state, the corporation, or family or friends to help and protect us. It is a…



Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See