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Build: Making Things Worth Making

Ron Immink
13 min readAug 23, 2022

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“Build: An Unorthodox Guide to Making Things Worth Making” is a plea for design, for building, for go do, for passion, for impact, and always striving for excellence. Make sure you love what you do. And be great. Why be mediocre? Why be middle of the road? In this book, he shares his experiences and lessons he learned. If you’re going to pour your heart into creating something new, then that thing should be disruptive. It should be bold. It should change something. Disruption should be important for you personally — who doesn’t want to do something exciting and meaningful?

Cool dude

Tony Fadell is as cool a dude as Naval Ravikant. He designed the iPod, co-created the iPhone and then founded Nest, which he sold to Google for 3.2 billion. Like Naval, he wrote an excellent book that is full of wisdom. In this blog, I will cover some topics from the book at random). My advice is to buy the book and read it (maybe read it a few times).

It is a playbook

It is a complete playbook for starting entrepreneurs covering co-founders, recruitment, building blocks, mentors (not to be confused with life coaches), pitching, fundraising, structure, the mistakes, dating VCs (brutal), fundraising, work/life balance, project management, crisis management, marketing, product management (an art), sales, leadership and most important preparation, preparation, preparation. Startups are not for the faith hearted.

Old school

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Ron Immink
Ron Immink

Written by Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com

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