CYBERNETICS AND MARKETING

Cybernetics and marketing? Yup. I am a fan of Mark W. Schaefer. He wrote “Return on influence”. A book that was ahead of its time. Hence “Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds”. With an interesting take on personal branding and marketing.

Cumulative advantage

The principle of cumulative advantage states that once a person gains a small advantage over others in their field, that advantage will compound over time into increasingly larger advantages. He uses Tim Ferris as the example. I am a fan of Tim too.

The steps

From initial advantage to the seam of opportunity to sonic boom to reaching up and constancy of purpose. Constancy is another way of saying it is hard work for a long time.

Luck

With a little bit of luck. Because success is a collision of events. When a person has success, they are almost entirely unable to separate their role from the role played by sheer luck. Business consultant Martin Lindstrom estimates that 84 per cent of all businesses started from a random event.

Serendipity

Serendipity management or what Schaefer calls randomness in action. Unique insights are random, unexpected, and serendipitous. Insight requires two conditions: endless…