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Data, magic, soul and playing frozen music

Ron Immink
7 min readJun 3, 2022

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Data is the new black. There is too much of it, and it is not reliable. Data cannot reflect a large spectrum of humanity (emotion, intuition, touch, etc.), and we are too reliant on data. That is why I am a fan of books such as “Small data” and “Sense-making”. Life is a journey through reality and time in search of meaning. Humans are messy. There is a difference between maths and meaning. Simplistically, math is all the data flowing through organisations, and meaning is all the intangible feelings and perceptions surrounding people, products, services, and the companies themselves.

Restoring the Soul of Business: Staying Human in the Age of Data

“Restoring the Soul of Business: Staying Human in the Age of Data” is about upgrading the operating systems of people and companies by remembering the thinking-and-feeling component of the operating system. We do not think enough about the soul of a company.

Orwell

In Orwell’s 1984, he introduces the notion of Big Brother. If he were alive today, he might write about Big Employer. Companies used to talk about their people as family. Detached workers lack an emotional connection to the organisation, stemming from feelings that they do not work for a company with strong values, a clear vision, and a leadership team that considers employees’ interests and…

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Ron Immink
Ron Immink

Written by Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com

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