#dess24

I spoke at #DESS24 yesterday. The topics were marketing, technology, exponential and platforms. Obviously, they go hand in hand. I started with the questions we ask all our clients, with a focus on clock speed. Followed by the meta trends and the books, with an emphasis on “Exponential organisations” as the playbook. I covered super-exponential, LEGO and technology abstraction, illustrated by some scenario prompts.