Digital transformation = strategy and innovation

Ron Immink
15 min readOct 19, 2023

Digital transformation has very little to do with technology. Digital transformation is, first and foremost, about using digital tools to solve new problems and drive new growth. Your conversation should not be about technology; it should be about priorities for growth, innovation and value creation. That has everything to do with strategy, impact and value creation. As you pursue any effort at digital transformation, it is critical to understand that technology can become a distraction from strategy. AI is not a strategy. The same applies to blockchain, NFTs, Web3, or any other technology.

The Digital Transformation Roadmap

That is the message from “The Digital Transformation Roadmap: Rebuild Your Organisation for Continuous Change”. It is very much aligned with the views of AgilePoint. In too many organisations, digital transformation operates in a strategic vacuum, as little more than a collection of individual projects. Digital transformation is not a separate division in the company. It is not a way of delivering the service or product more efficiently. It cannot simply be an effort to “digitise” the legacy business — that is, to upgrade existing technology, cut costs, and improve the customer experience of your current offerings.

Thrive in chaos

It is a way to de-silo, create adaptability, resilience, the ability to experiment, create a singular, unique and optimal customer experience, and become a dynamic organisation ready for the future. To thrive in a world of constant digital change. Digital transformation (DX) is also no longer a question of “if” but of “how fast. It is also perpetual. There is no start or end date.

It is hard

The DX challenge is particularly hard for complex organisations.

  • Risk aversion and slow decision-making mean you can’t keep up with digital competitors.
  • Your legacy information technology (IT) is inflexible.
  • There is no cross-functional architecture.
  • You are choked by your technical debt.
  • Your data is trapped in silos.
  • Your workforce lacks the skills they need.



Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See