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Entrepreneurship or intrapreneurship? What do you think?
I have a particular interest in intrapreneurship. It seems to make a lot of sense. Everything a startup needs, such as money, clients, talent, channels, systems are already available in abundance in an existing business. The only thing, that large companies don’t seem to be able to crack are the ideas that startup come up with and the initial market sensing.
Paying the bills
One explanation is that the large organisation put all their resources in efficiency, quality, delivery and execution as that is what pays the bills. You can only spend your resources and attention once, There is no room for loonshots, you can only spend your resources and attention once, there is no budget for going fluid or even superfluid, and the opportunity costs are too high, particularly for smaller SMEs. If you are looking for models on how to manage innovation, I would strongly recommend “Zone to win“. Because I would maintain that innovation and/or intrapreneurship are crucial for your business survival.
Transforming legacy organisations
Hence “Transforming Legacy Organisations: Turn your Established Business into an Innovation Champion to Win the Future”. A version of “Creative construction“. The book also starts with the premise that innovation is much more difficult in established…