Giving structure to your sales

Ron Immink
8 min readJan 11, 2022

It is really hard to find a good sales book. “The Qualified Sales Leader: Proven Lessons from a Five Time CRO” ticks all the boxes. It describes the sales process in detail, hands you a structure and gives you all the questions you need to ask. The book takes you through the journey of a consultancy assignment and, in that way, reminds me of “The Phoenix project”. It is excellent.

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Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com