Giving structure to your sales

Ron Immink
8 min readJan 11, 2022

It is really hard to find a good sales book. “The Qualified Sales Leader: Proven Lessons from a Five Time CRO” ticks all the boxes. It describes the sales process in detail, hands you a structure and gives you all the questions you need to ask. The book takes you through the journey of a consultancy assignment and, in that way, reminds me of “The Phoenix project”. It is excellent.

Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com