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Go do strategy

Ron Immink
4 min readMar 13, 2025

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I love strategy. The best book ever on this topic is “33 strategies of war” by Robert Greene. Type “strategy” on my website , and you will get a bundle of blogs covering books, chess, toolsets, filters, future trends, scenario prompts, etc. You name it, and it is covered.

I decided to pick up “This Is Strategy: Make Better Plans” by Seth Godin. In the beginning, I was hugely unimpressed. It felt similar to his book “The Carbon Almanac”, which I hated. However, “This is strategy” starts to grow on you. It has 297 chapters with some very pertinent observations and questions. The book reminded me of “Pattern breakers”. It is excellent.

Strategy is the soil, the seed, and the gardener working together over time. Strategy is our chance to make an impact. Strategy as the philosophy of becoming. Strategy as the compass (not the map, not the goal and not a list of tasks).

The modern strategic plan

He divides the modern business plan into six sections:

  1. Truth
  2. Assertions
  3. Alternatives
  4. People
  5. Money
  6. Time

Truth

The truth section describes the world as it is. The more specific, the better. The more ground knowledge the better. The more visceral the…

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Ron Immink
Ron Immink

Written by Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com

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