Haier, beyond strategic intrapreneurship

When I studied intrapreneurship, as part of an EC project, I came across “Corporate rebels”. I am a fan, and I would highly recommend subscribing to their newsletter.

Haier

In “corporate rebels”, the authors mention Haier. I first came across Haier after reading “The day after tomorrow”. Haier is mentioned in lots of books about intrapreneurship. Haier is a shining example of intrapreneurship at a strategic level or a truly entrepreneurial organisation. A network, ecosystem or platform of mini-companies that are extremely close to the market.

Start-up Factory

So the corporate rebels decided to write a book about Haier specifically, titled “Start-up Factory: Haier’s RenDanHeYi model and the end of management as we know it”. Compulsory reading for anyone interested in innovation, adaptability, organisation structures, employee engagement, change management and any other business buzzword you can imagine.

The Haier principles