How to become the most delicious and gracious restaurant in the world

I was hoping “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect” was a book about extreme customer service. Such as “The connected company” or “The human experience”.

Restaurants are fascinating

It is not. It is more. I am fascinated by the restaurant sector. Particularly after reading books such as “Work Clean” and “Gastrophysics: The New Science of Eating”. It is the only industry where ongoing, constant innovation is combined with instant, consistent delivery. Day in,day out.

The experience economy on steroids

The author called it the hospitality economy, but it is just a subset of the experience economy, which is the title of the book every CEO should read. You can find my blog about the book here. An extreme version for the reasons I have stated above

Creating magic

The title is what got me: Unreasonable hospitality. Far beyond customer service. Service is black and white; hospitality is colour. Chefs at the finest restaurants in the world have long been celebrated for being unreasonable about the food they serve. The author believes this idea can result in a seismic shift if it extends beyond restaurants. Making magic in a world that could use more of it…