HOW TO BUILD A BUSINESS THAT PEOPLE ADORE

I like the start of “Cult Status: How to Build a Business People Adore”. Right now, as you’re reading this, someone in the world is throwing an idea around their head that will overhaul an industry that’s been dominated by multinational companies for generations.

Rewrite the rules

All the old ways of thinking are being rewritten in real-time. Clever ideas travel around the world in days, entire industries are getting disrupted by accelerating trends, and an emerging group of people are grabbing onto these opportunities to create businesses that will have a meaningful impact in the future.

Focus on meaningful

The focus on meaningful is because of the changing attitude of young people (read” Technosocialism”). They care about these big issues, and they are demanding that decision-makers within any company they buy from not only care about them but be vocal, active and genuine in their concern.

Aim for something higher

The other good news is that the oldest tranche of millennials are turning or about to turn forty. The time people become CEOs and part of management teams. And then the question is; do you want it to be a run-of-the-mill business that just exists, or do you want to aim for something higher?