Ideaflow, innovation is fishing, not hunting

Ideaflow. Quantity over quality? That is the question. Is creativity a skill, a behaviour or a gift? What stops the flow of ideas? Look no further. That is why the universe invented “Ideaflow: Why Creative Businesses Win”. How to cultivate creativity in an organisation. How to stop the fixation on feasibility and relevance and the squashing of every divergence from the status quo?

Move away from a single point of failure

Conventional business education runs directly counter to the innovation mindset. Business students are trained to find the single right plan. Very few entrepreneurs go to the effort of considering any alternatives before committing to the first good one they have. Just because something turns a profit doesn’t mean it’s the best possible use of your time. “You have to ask: What other ideas are out there?”This book argues that the quality of your creative output — successful solutions to novel problems — is largely determined by quantity. The diversity of your creative inputs drives the diversity of ideas you generate.

No ideas, no tomorrow

Creativity is the craft of problem-solving; every problem is an idea problem. Creativity in an organisation is essential for survival. It is never safe to stopper the flow of new ideas, regardless of outlook and external conditions. Pausing…