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Intrapreneurship, 11 myths, 10 reasons to leave, 9 spaces to create, 36 tips, 42 questions
We are working on developing an intrapreneurship toolbox. One of our team members, Aidan McCullen, (author of “Undisruptable) had the pleasure of interviewing the author of “Pirates In The Navy: How Innovators Lead Transformation”. Another book about intrapreneurship.
Innovation is hard
Innovation is a problem. In an innovation benchmark report published in 2017 by PricewaterhouseCoopers, they found that 54 per cent of the leaders they surveyed struggled to bridge the gap between innovation strategy and business strategy. They also found that 65 per cent of companies that invest over 15 per cent of their revenue in innovation indicated that aligning business strategy with innovation was their top management challenge.
Intrapreneurship is easier
There is a discernible shift in leadership attitudes towards intrapreneurship taking place in most organisations. Increasingly innovation and intrapreneurship are seen as extensions of each other. However, it also a myth that innovation is sexy. In many companies, it is career suicide.Still, large corporations have entrepreneurial employees who are constantly trying to innovate. As far as the author is concerned, these people are crazy. They wake up every morning and go to…