Intrapreneurship, building the change muscle

This is the intro from my latest book

BUILDING THE IN-COMPANY CHANGE MUSCLE, intrapreneurship, innovation, transformation and strategy, 24 books, 255 questions, lots of tips, tools, lessons and one test

Drop me a line if you want a review copy

Too slow

Our problems are too big, startups, R and D, and innovation are too slow. Hence intrapreneurship. More output focussed, quicker and more clear (try defining innovation). With a long term cultural impact. Utilising all the existing resources that companies have at their disposal. At TRL levels six or above.

Change muscle

When you are starting to talk about intrapreneurship, you immediately get sucked into a question of definition. Is it entrepreneurship, innovation, strategy or transformation? The answer is that it is all of the above. Because intrapreneurship is a collective mindset. Intrapreneurship, innovation, strategy and transformation are interlinked holistic concepts and should be part of the change muscles of your company.

The future is faster than you think

That is why I started this book with some context. You have a choice. You are a disruptor, or you will be disrupted. You will only need to read “The future is faster than you…