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Intrapreneurship is culture

Ron Immink
8 min readJun 17, 2021

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Intrapreneurship and culture are the only effective ways to boost your innovation metabolism — and engender a transformation that eliminates the distinction between startup and incumbent.

How?

That is the question posed in “From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation”. How to unleash the potential to transform large business quickly. How to respond to new threats. And how to adopt the tactics and ideas of fast-growing younger companies. What are the acceleration mechanisms, what is the mindset that is needed? What can you learn from SpaceX, Walmart, Amazon, Netflix, Microsoft, Tesla, Xiaomi, IBM, Patagonia and 3M?

Startups are jealous

Because large companies have everything, a young company does not have. Customers, distribution channels, production capability, quality management capabilities, experience, scale, capital, branding, data, etc.. The argument to adopt entrepreneurship. We think it is faster and more focussed than innovation. Check it out here. You do not have a choice. Exponential is coming your way. The future is faster than you think. Faster development and improvement mean more rapid maturation, which in turn generates swifter adoption.

Near-instant disruption

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Ron Immink
Ron Immink

Written by Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com

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