It is time for an anti-sameness movement

It is time for an anti-sameness movement. Let me explain. Yesterday I did a workshop for Qredits about “future-focussed entrepreneurship”. Part of a 6 series programme where Bernd Mintjes or myself deliver the last and final session, focussing on the 100-day plan. It is a true pleasure to work with entrepreneurs and SMEs and help them to think differently.

The factors

I start with explaining the factors I would consider when I look at a business, namely:

• The future; does the business fit with the future trends
• The story; what is the story behind the venture, and how well is the story told (goes beyond pitching)
• The founders’ dream, preferably expressed in an aspiration break-even.
• How well can the company can explain the deal in one sentence (we ______ selll ________ for _______)
• The market definition and, more importantly, the niche or beach head market. The smallest market possible. Becoming a super-nichist.
• The value proposition, preferably expressed in a number (how much better are you expressed in money compare to others). Always linked to your price. Most companies do not charge enough.
• The competitive advantage, how different are. What is your not-to-copy?