Marketing 5.0, technology and humanity

Ron Immink
6 min readAug 17, 2021

I am a huge fan of Kotler. I think his best book was “Marketing 3.0”. For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. That means that the most important function in the company is your HR director.

Marketing 5.0

He then wrote “Marketing 4.0” and now “Marketing 5.0: Technology for Humanity”. From spiritual marketing…

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Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com