Marketing 5.0, technology and humanity

I am a huge fan of Kotler. I think his best book was “Marketing 3.0”. For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. That means that the most important function in the company is your HR director.

Marketing 5.0

He then wrote “Marketing 4.0” and now “Marketing 5.0: Technology for Humanity”. From spiritual marketing (3.0) to digital (4.0) to the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey (5.0). Where the objective is to create a new customer experience (CX) that is frictionless and compelling. Marketing 5.0 centres around three interrelated applications: predictive marketing, contextual marketing, and augmented marketing.

Buddhist marketing

Delivering tech-empowered human interaction. Providing the right offers at the right moments and to the right customers. Everything is on-demand, the new WWW (whatever, whenever, wherever). Total-customer-experience innovation. Data-driven, agile, contextual, inclusive and sustainable. Buddhist marketing, if you will. A combination of ethics, talk triggers, ZMOT, FMOT, SMOT, UMOT, and technology.

Finding balance