Maruwa’s Transformation: A Masterclass in Organizational Change

Ron Immink
2 min readApr 16, 2024

Featured in the Financial Times, Maruwa, a distinguished Japanese enterprise with over two centuries dedicated to ceramic art and fine porcelain tableware, has dramatically transformed its business model.

Today, Maruwa is valued at $2.75 billion and has become a dominant force in its niche. This remarkable evolution underscores the power of effectively developing and harnessing an organisation’s change capability.

Building the In-company Change Muscle

To delve deeper into Maruwa’s success and explore how you can cultivate similar change dynamics within your company, download my comprehensive guide, “Building the In-company Change Muscle: Intrapreneurship, Innovation, Transformation & Strategy.” To celebrate Maruwa, this resource is available for free with the voucher code “Maruwa.”

Further insight

Here are further insights into strategic development across various domains, including niche markets, Amazon’s business strategies, AI, and digital twinning, through the following links:

  • Niche Strategy Mastery: Maruwa’s shift from traditional porcelain to cutting-edge applications in cooling AI data centers demonstrates…



Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See