Ron Immink
7 min readFeb 18, 2020

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Matthew Syed is the author of “Rebel Ideas: The Power of Diverse Thinking”. A plea for diversity. Before that, he wrote “Black Box Thinking”. Which is a cracker of a book. A plea for learning from failure.

A plea for diversity

The book is a plea for trust, diversity and connectivity. Homogeneity is not a good thing. The danger with homogenous groups is that they are more likely to form judgements that combine excessive confidence with grave error. If we are intent upon answering our most serious questions, from climate change to poverty, and curing diseases to designing new products, we need to work with people who think differently, not just accurately.

Homophily

Homophily is pervasive. Our social networks are full of people with similar experiences, views and beliefs. Birds of a feather flock together. We tend to bask in the warm glow of homophily. Nicely agreeing, mirroring, parroting, corroborating, confirming, reflecting together. Entrenching in each other’s blind spots. That is where fads, stock-market bubbles and other bandwagon effects come from.

Nature

It is a lesson from nature. Organisations such as the CIA have learned that at their peril with 911. That is what happened on de disastrous expedition on Mount Everest. It occurs at aeroplane crashes. You need diversity. Diversity not only based on demographics but on cognitive…

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Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com