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Mind candy as scenario prompts

Ron Immink
2 min readJan 25, 2023

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I keep on getting the question. Like your mind candy. Interesting. But what do I do with it?

A few questions first:

  • Are you aware of your environment?
  • Do you have an information dashboard?
  • Does your company have an information dashboard?
  • How many in your company use an information dashboard?
  • Do you scan on an ongoing basis?
  • Are you passive, reactive or pro-active?
  • How is the scanning distributed in your company?
  • Is the scanning linked to scenario planning?

Scenarios

At a minimum, it should make you aware of some of the trends and how fast things are developing. Use the bits that are relevant and consider their impact on your business. Preferably by developing scenarios for yourself or, even better, discussing those scenarios with everyone in the company.

Let me explain

  1. Strategy is about initiating and predicting the future (and your place in that future)
  2. Companies do not spend enough time on scanning their environment, let alone about scanning for future trends that…

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Ron Immink
Ron Immink

Written by Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com

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