NANO MARKETING, FULLY CONTEXTUAL AND IN THE MOMENT

Marketing as we know it has died a while ago. Marketing should now be fully contextual and in the moment. Forget segmentation, think nano audience. Think nano moments. Nano marketing. Private individuals, not brands, not businesses or traditional media outlets are now the largest producers of media in the world. It means a radically different media environment in which the possibilities are quite…

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Ron Immink

Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com