Strategy is about creating corporate memories of the future

I love strategy. I think everything is strategy. My favourite book is “33 strategies of war”, but I am also a big fan of Kenichi Ohmae (found a paperback “The Mind of the Strategist” in my office recently), and I loved “Thriving on chaos” by Tom Peters.

Long term thinking is a lost art

I think strategy is very much underestimated as a skill set in business. I believe we have lost the art of the long view (another cracking book). We simply do not have the attention span to think long term. That is concerning. Your business is a race car. The faster you, the further you need to look ahead. Or you can slow down.

Rethinking strategy

Hence “Rethinking Strategy: How to anticipate the future, slow down change, and improve decision making”. In an increasingly uncertain environment, organisations must develop the sensitivity to anticipate emerging market shifts and turn future ambiguity into an ongoing strategic advantage. You need to be able to predict the future.

Strategy is not planning

Strategic design is about setting the organisation’s future direction and goals. It involves two significant creative steps. Reperceiving the future business environment and reconceiving the organisation’s role within these different…