The 3 steps to unleash the power for growth

Rene Savelberg is the brains behind the national growth plan in Holland. A very nice man. He is also the author of “Groeikracht”, which translates into Power to grow. It is in Dutch, but it definitely deserves an English translation.

The secret

The secret, according to Rene, is standardisation, partnerships and people. Based on his years as CEO of McDonald’s in Holland and working with lots of companies with his acceleration programmes. Why companies are there to serve staff and clients. That needs to be anchored into the DNA of an organisation. Only then can your business grow. Why half of the human energy leaks out of a company. Only 20% of your employees are truly energetic about the work they do.

Standardisation

How standardisation is the most underestimated management tool in the 21st century. Think about it, only through standardisation can you create a multiplier to scale. His rule is 1–2–3. Stop doing half of the work, do the other half twice as good and become three times faster. It improves your quality, makes your product more recognisable and more important increases the speed of your organisation. Speed is a pre-requisite, particularly when you want to serve lots of customers. More speed, less friction, happier clients. With his McDonalds background, you would understand, and he…