The CEO, story telling, engagement, execution and heritage

Sunil Prashara the CEO of PMI recommended “Becoming a 3D CEO: The ultimate guide to unleashing your inner leader”. And yes, it is a book for CEOs. The author is Luis Alvarez Satorre. Ex-CEO of BT Global Services, and before that worked for Ericsson, IBM and Santander Group.

Three dimensions

Louis thinks that being a CEO has three dimensions or roles. The three roles are Chief Evangelist Officer, Chief Engagement Officer, and Chief Execution Officer.

1. The Chief Evangelist Officer is responsible for creating a vision for the organisation: generating excitement, making it memorable, and linking the intellectual and the emotional side of the team.
2. The Chief Engagement Officer is the one who must connect the dots between the vision and the execution. The vision is nothing without a team who believe in it, and the execution is nothing without the team who deliver
3. The Chief Execution Officer must translate the vision into actual plans. He must define the outcomes, the metrics, the key performance indicators, work the details, ensure that tools are available, put in place the right governance and track the performance against those goals. He is the one who should drive change across the organisation, staying focused to guarantee the full delivery of…