The future of marketing, the quantum CMO and 17 other books to readmit

It remains difficult to find good books about marketing and sales. I decided to give “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers”. The world that got me was quantum. As was I writing this blog and reviewing my notes, it made me make links to 17 other books. Not bad. The book confirms a lot of previous thinking and puts it all together. Click the links for some more depth.

Marketing is dead

It begins like “Killing marketing” or “The old rules of marketing are dead”. Marketing somehow seems to have lost some of its gravitas, glory, glamour, and glitz. Marketing as an art, science, and craft is in a crisis. A large number of blue-chip marketing companies are fragmenting the 4 Ps of marketing (price, place, product, and promotion) and distributing them across multiple areas outside of marketing. Reducing the role of marketing. Today, there are any number of companies in which marketing does not manage product, does not manage pricing, does not manage place (distribution). It just barely hangs on to promotions, which is advertising and promotions at best. In recent studies, 80 per cent of CEOs say that they have no confidence in their marketing team,1 and 73 per cent of CEOs said their marketing team members don’t have business credibility or the ability to generate…