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The mythical ‘butterfly effect’ exists, but we don’t spend enough time butterfly hunting

Ron Immink
12 min readFeb 8, 2021

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We spend way too much time in stage one thinking. We are constantly on automatic pilot. We are always distracted. We are losing the ability to dream. We are losing the ability to be bored. We are losing the ability to think. To question. To wonder. That is one of the reasons I wrote “The power of the mind”. You need to get the control back of your mind.

Alchemy

Hence “Alchemy: The Surprising Power of Ideas That Don’t Make Sense”. The book starts with a plea for more magic and less logic. Making a case for irrational solutions. The human mind does not run on logic any more than a horse runs on petrol. If we allow the world to be run by logical people, we will only discover logical things. But in real life, most things aren’t logical — they are psycho-logical. I love this sentence; the mythical ‘butterfly effect’ does exist, but we don’t spend enough time butterfly hunting.

Psycho-logic

The author introduces what he calls psycho-logic. Some things are dishwasher proof. Others are reason proof. He reminds us that big data all comes from the same place — the past. That irrational people are much more powerful than rational people because their threats are so much more convincing. Being slightly bonkers can be a good…

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Ron Immink
Ron Immink

Written by Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com

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