The strategic plan is dead

Ron Immink
7 min readJun 19, 2024

Strategy remains an enigma for most companies. It is still too much a singular activity. Strategy should be collective, bottom-up, and ongoing. It should be based on a platform of shared principles, a shared passion, a shared vision, a shared purpose that goes beyond making money, and a technology platform that allows the organisation to be as ambidextrous as possible, allow for full-blown citizen development, and an optimal clock speed.

The statistics

  • One study shows that 95% of employees don’t understand their company’s strategy.
  • Roughly 60% of organisations fail to link budget decisions to strategy.
  • 85% of executives spend less than one hour per month on strategy.

92 definitions

In 2012, two researchers analysed the field of strategy from 1962 to 2008 and found ninety-one unique definitions of the term strategy- Here are a few sample definitions from “Strategists First”. Reading “Good strategy/bad strategy” might also be useful. :

  • Strategy explains how an organisation, faced with…



Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See