Weird is wonderful

Weird isn’t bad. Weird is humanising. It is time for an anti sameness movement. Don’t give in to the trendy thing, the best. Weird is a discussion point. Weird wins the marketing milliseconds. Weird is different. Different is better. That is what marketing should be about. That is why I am a fan of “Different”.

Weird is authentic

Being different is the bold (and italic) amplification of your own idiosyncrasies, of your authentic self. That’s why it is always better, and that’s why it always wins. You should be less concerned about what other people think and far more concerned with how the right people think and what makes them take notice, desire, and buy your product or service.

Get Different: Marketing That Can’t Be Ignored!

That is why I like “Get Different: Marketing That Can’t Be Ignored!”. In the author’s view, the lack of marketing — good, effective, different marketing — is the driving reason for small business mediocrity and stunted growth. It is your own fault. People can only ever buy what they are aware exists. If your solution is better, you have to make them notice. You should not write a marketing plan. You should have an attention plan. You must take complete control of your own lead generation. Paid advertising is the fine for not being different, and a lack of consistent prospects is your prison sentence.