What to do to be more dynamic and adaptable

Ron Immink
7 min readJun 14, 2024

I blame Aidan McCullen for this. He featured this book on one of his podcasts. The “Corporate Explorer Fieldbook: How To Build New Ventures In Established Companies” does what it says on the tin. It is a field book for innovators and intrapreneurs. It is not dissimilar to my book about books (a summary of 24 books about innovation and transformation). However, it is more practical. The book echoes all the lessons from the 24 books.

How to

How not to fail at the moments of industry transition. What to do to be more dynamic and adaptable at these critical points? And how to execute these changes? How to tackle organisational inertia. How to create structural ambidexterity. How not to be a hostage to the past.

Strategy first

It starts with strategy. Strategy plans often fail at the most basic level. They rarely talk about the significant challenges companies face or present a point of view about how to win. You need to develop a strategic manifesto that explains the firm’s strategic ambition, the implications for the core business strategy, and the opportunity to explore beyond the core. More importantly, it is a statement that every senior team member can stand behind and explain to their teams. It is the North Star that provides an organisation with a clear answer to the “big why” question that…

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Ron Immink

Father of two, strategy and innovation specialist, entreprenerd, author, speaker, business book geek, perception pionieer. See www.ronimmink.com