Your business is a stage and you must play your part

The world’s a stage, and each of us must play a part. That is from Shakespeare and Elvis (are you lonesome tonight). That is what the updated edition of “The experience economy” is all about. Every business is theatre. Use performance art to deliver the best and most memorable experience you can.You must plan in detail the time your customers spend with you. Experience orchestration is becoming as much a part of doing business as product and process design.

Experience is the new black

We have moved from commodity to good to service and now to experience. The service economy has peaked. A new economy has arisen to increase revenues and create new jobs, one based on a distinct kind of economic output. Goods and services are no longer enough. Experiences have emerged to create new value.

• If you charge for stuff, then you are in the commodities business.
• If you charge for tangible things, then you are in the goods business.
• If you charge for the activities you execute, then you are in the services business.
• If you charge for the time customers spend with you, then you are in the experiences business. •
• If you charge for the demonstrated outcome the customer achieves, then you are in the transformations…