Your strategy, the 9 books you should read distilled in 22 questions

Strategy is about getting from A to B. Strategy is about knowing the terrain. About knowing how the terrain changes or even shift over time.

Two steps, three questions

“Rethinking strategy” claims that strategy involves two significant creative steps

1. Reperceiving the future business environment
2. Reconceiving the organisation’s role within these different futures.

And answering three questions

1. What’s next?
2. So what?
3. Now what?

It is the foundation of corporate entrepreneurship and innovation. It is about trends, understanding your environment and your stakeholders, but it is much more about anticipating change. It is now commonly accepted that scenarios are the way to consider strategic responses to whatever is thrown at you.

It is a business muscle that needs flex constantly. In times of uncertainty and turbulence, organisations should develop an ‘arsenal’ of future memories. And given the fluidity of change, strategic outlooks need to be regularly refreshed to keep managerial perceptions sharp and organisational strategies in harmony with the environment.